Having a general manager in a small or medium-sized enterprise (SME) can bring many benefits.

A general manager can provide leadership and direction for the company, which can be especially valuable for SMEs that may not have a large management team or may be experiencing growth and change. Here are some reasons why having a general manager in an SME can be a good thing:

1. Strategic Planning: A general manager can help develop and implement a strategic plan for the company, which can be critical for long-term success.

2. Operational Efficiency: A general manager can help streamline operations and create efficiencies that can reduce costs and increase profitability.

3. Increased Accountability: With a general manager in place, employees have a clear chain of command and accountability. This can help ensure that everyone is working towards the same goals and can enable more effective decision-making.

4. Expertise and Experience: A general manager often brings a wealth of experience and expertise to the role, which can be invaluable for SMEs that may not have the resources to hire multiple specialized managers.

5. External Relationships: A general manager can also help build and maintain relationships with external stakeholders, such as suppliers, customers, and investors.

Overall, a general manager can provide SMEs with the leadership, direction, and expertise needed to navigate the challenges of growth and change, and help ensure long-term success.