Did you know that for most of our coaching programmes, we actually pledge to return your investment? If we can’t increase your gross profit then we give you your money back. You literally have nothing to lose and everything to gain!

Get a Guarantee

But the question a lot of people have is ‘why do you offer a guarantee?’ Well, apart from our adamant belief in what ActionCOACH can do for your business, we know that by offering a guarantee we are helping to remove the risk from the reluctant buyer’s journey. This is why I believe you should offer a guarantee too.

The average customer worries a lot. Whether it is value, satisfaction or simply losing money, your customer is afraid of making a bad investment, especially in the age of Amazon. Ask yourself, how many times have you sat on Netflix and scrolled through shows before you take a pick? Now imagine a potential client viewing you and several other businesses just like you.

Reduce the Risk

What can you do to get their custom? To convert them? Offer them a guarantee. Don’t worry about the risk of having to pay out. Ask yourself this, how many customers have complained in the last three months? Or how many people have asked for a do-over?

The fact of the matter is, less than two percent of customers even claim the guarantee. To put it plainly, you believe in what you’re selling and you are offering a guarantee to increase trust. Don’t think in terms of risks, think in terms of solutions. The one simple solution you’re offering to your clients is the reduced risk of investing their money (or time) into your product.

Market it

Now this might seem like a no-brainer, but you’d be surprised. Your guarantee is part of your Unique Selling Proposition (USP), so make sure you put that idea at the front and centre of all marketing. Get it on your website, any flyers or ads, social media. Even put it on your email signature! Once you start to make that connecting, it will start to become part of your brand ethos and culture. You don’t need to be a major player to get leverage off your guarantee. All you need is your guarantee, something that helps you stand out from the competition.

You might be a premium service when compared to your competitors, but if you can offer a 12-month guarantee on what you do you can show people just what it is about the way you do business that makes you premium. Get creative with it.

The ActionCOACH Guarantee.

We ask you to look at coaching as an investment, instead of a cost. The reason for this is because what we offer is designed to give you more freedom at work. So if the amount that your business has increased in gross profit after 6 months is not equal to, or higher than the investment you have made in ActionCOACH, then we will pay you the differential to ensure that you only experience an upside to working with us. If you don’t benefit from coaching, you don’t pay. It’s as simple as that.

Our business coaching strategies are tried, tested and proven to work, with businesses across the UK seeing real results. If you do all the required work assigned to you, attend coaching sessions, events and workshops and complete your assignments on time – you will see your business improve. We offer this guarantee because we believe in our system. We’ve seen it work; it can be done. All you need to do is get up and do it.

Need some help?

Now that you know about our guarantee, you need to get one in place. If you need help creating an effective guarantee, get in touch today. Contact us on 01275 370 864 or email bristol@actioncoach.com