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In the realm of business, the concept of Critical Non-Essentials (CNEs) might seem like a paradox at first glance. After all, how can something be both critical and non-essential? However, upon closer examination, this seemingly contradictory term unveils a powerful strategy that can revolutionise the…

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Customer loyalty is essential. In fact, we believe that having a loyal customer base is key to future success. We have witnessed businesses that doesn’t understand the value of loyal customers. It’s no surprise that these businesses often fail. Here’s a few reasons why loyal…

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